Consumers' purchasing behaviour related to cold chain消费者的关于冷链物流的购物行为调查问卷
您好，感谢您在万忙之中参与到本次的问卷调查中，本次问卷调查将占用你5-10分钟左右的时间。本次问卷调查的目的是针对您在超市购买冷冻食品的习惯和您对冷链物流的了解程度的调查。本次问卷是自愿参与行为，如果您对本次问卷有任何问题可以随时退出本次调查。所有的问卷将采用匿名的形式，并且问卷只会用于调查者的毕业论文数据分析。谢谢您的参与，希望您根据实际情况回答以下的问题。
Dear Sir/Madam, I would give my sincerely thankness for your participant of this survey. This questionnaire would take you 5-10 minnutes to finish. All the question is designed to understand the habitat of your purhasing habitat of cold food and frozen food. Your knowlege about cold chain logidtics will be asked. This syrvey is entirely voluntary and anonymous, if anything bothers you feel free to quit anytime. All the answers will be only used for researcher's master dissertation. Thank you for your cooperation.
Gender 性别
  • Male 男
  • Female 女
Age Group 年龄范围
  • 18-25
  • 26-35
  • Above 35大于35岁
Monthly Income月收入
  • Under 4000 RMB低于4000人民币
  • 4001-8000 RMB
  • 8001-12000 RMB
  • Over 12000 RMB高于12000人民币
  • Student学生
Place of Living居住地
  • Town城市
  • Suburb郊区
  • Village农村
How often will you visit supermarket?您去超市购物的频率？
  • Once a week一周一次
  • Twice a week一周两次
  • Once a month一个月一次
  • Twice a week一个月两次
  • Three times a month一个月三次
What product do you tend to purchase in a supermarket?您更倾向于在超市购买什么类型的产品？
Meat 肉类
Fruit 水果
Snakes 零食
Beverage 饮品
Frozen food 冷冻食品
Daily supplies 日常用品
Have you ever heard of cold chain logistics before?您在本次问卷调查之前有听说过冷链物流吗？
  • Yes 是
  • No 否
How often will you purchase chilled and frozen food?您购买冷冻或者冷藏食品的频率？
  • Once a week一周一次
  • Twice a week一周两次
  • Once a month一个月一次
  • Twice a week一个月两次
  • Three times a month一个月三次
Alter purchasing frozen food, how long it will take you to go home?您购买完冷藏冷冻食品一般多久到家？
  • Under 20min低于20分钟
  • 20-40min20-40分钟
  • 40-60min40-60分钟
  • Over 60min超过60分钟
Why you choose to buy frozen food?您选择购买冷藏或者冷冻食品的原因？
Personal hobby个人喜好
Convenient方便快捷
Nutritional value营养价值
What is your first thinking about cold chain logistics when you first get access to it?当您第一次听到冷链物流的时候，您对它的第一个理解？
  • Have no idea.不知道是什么
  • A special kind of food一种特殊种类的食品
  • Cold storage Plants冷藏工厂
  • Large refrigerator or something like that类似一个大的冰箱
Where do you usually purchase frozen and chilled food products?您一般会在哪儿购买冷藏冷冻食品？
  • Supermarket超市
  • Farmers' market农贸市场
What food products below do you think needs to be stored in a cold condition during transportation?以下的哪些产品你觉得在运输过程中需要保存在冷藏的环境下？
Raw meat 生肉
Fruit 水果
Milk 牛奶
Frozen food 速冻食品
Vegetable 蔬菜
What is the end of whole cold chain in your opinion?您认为冷链物流的终端是什么？
  • Consumer 消费者
  • Transportation 运输方
  • Retailor 零售商
Have you ever purchased forzen food online?您有在网上购买过需要冷藏的食品吗？
  • Yes 是
  • No 否
What do you think is themostimportant element ofthe forzen food?您认为冷冻食品最重要的特质是什么？
  • Packaging 包装
  • Freshness 新鲜度
  • Convenience 便捷
  • Flavour 风味
What is your acceptable price range of per normal cold food?您能接受的一个普通的冷冻冷藏食品的价格范围？
  • 20-40 RMB
  • 40-60RMB
  • 60-80RMB
  • 80 RMB
Forzen food is vey popular in western countries, do you think it wil be prevalent in China?在国外速冻食品非常普遍，您认为购买冷冻食品会在中国流行吗？
  • Yes 是
  • No 否
  • Not sure 不确定
Do you prefer shopping online?您平时会选择网上购物吗？
  • Yes 是
  • No 否
If there is a online website sells raw food and forzen food, would you give it a try?如果有一个可以网上购买冷藏和生鲜食品的网站，您愿意尝试在上面购物吗？
  • Yes 是
  • No 否
When you buy food product online, which featuredo you care the most?如果您在网上购买食品，您觉得什么最重要？
Food Safety 食品安全
Time of arrival 送货时间
Packaging of products 食品包装
Service of Delivery 送货服务
What do you think cold chain's influence on your daily life?您认为冷链物流对你日常生活的影响程度？（1-5 means little influence to huge influence 分数越高代表您认为影响程度越大）
After taking part to this survey, do you think you grasp more information about cold chain?您觉得通过本次问卷调查，您对冷链物流的了解有所加深吗？
  • Yes 是
  • No 否
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