What is your gender ? 您的性别？
How much is your income per month(the currency is RMB)? 您的每月收入(货币单位为人民币)？
- 2000RMB under 以下
- 2000RMB-5000RMB
- 5000RMB-10000RMB
- 10000RMB over 以上
How often do you purchase the product of Chinese beverage brand? 您购买中国饮料品牌的产品的频率？
- Every day 每天
- Twice a week 一周两次
- Three times a month 一月三次
- Four times a year 一年四次
- Never 从不
What elements would influence your choice on the product of Chinese beverage brand? (Ranking from top to the bottom, 1 is the top, 4 is the bottom) 您购买饮料品牌产品会被什么因素影响您的选择？（按照由高到低排序，1为最高，4为最低）
- Brand reputation 品牌的声誉
- Safety 产品的安全
- Taste 产品的口味
- Price 产品的价格
Which top three Chinese beverage brand do you prefer to purchase? 以下的中国饮料品脾哪三个是您更倾向于购买的？
- Jia Duo Bao 加多宝
- Wang Lao Ji 王老吉
- Tong Yi 统一
- Master Kong 康师傅
- C'estbon 怡宝
- Nong Fu Spring 农夫山泉
Do you concern about the scandal or crisis on Chinese beverage brand? 您会关注中国饮料品牌的一些丑闻或者是危机吗？
- Always 经常
- Often 偶尔
- Rarely 很少
- Never 从不
What are the channels your prefer to gain the information of Chinese beverage brand? (Choose two) 您倾向于通过什么方式去获得中国饮料品牌的信息呢？（选出您最倾向的两种）
- Tv 电视报道
- Newspaper 报纸报道
- Social media( Weibo, Wechat ) 社交媒体（如：微博，微信）
- From family or friends 家人或者朋友告知
- Others 其它
If the product of beverage brand that you always purchase occurred the crisis, what will you do? 如果您经常购买的饮料品牌产品出现危机，您会怎样做？
- Still supporting 继续支持
- Stop purchasing 停止购买
- Wait and see 观望
If the product of beverage brand that your always purchase occurred the crisis, whose opinion would win your trust? (Ranking from top to the bottom, 1 is the top, 4 is the bottom)如果您经常购买的饮料品牌产品出现危机，谁的意见会赢得您的信任？（按由高到低排序，1为最高，4为最低）
- TV 电视报道
- Newspaper 报纸报道
- The brand's official statement 该品牌的官方声明
- Comments on social media (Weibo, Wechat) 社交媒体（如：微博，微信）上的评论
From your point of view, when a beverage brand occurs the crisis, what would the beverage do to win your continue purchasing? (Ranking from top to the bottom, 1 is the top,5 is the bottom)从您的角度出发，当一个饮料品牌出现危机时，该品牌的什么行为会继续赢得您的购买？（按由高到低排序，1为最高，5为最低）
- Quickly response 快速给出回应
- Strong evidence to prove the innocency 拿出有力证据证明清白
- Positive report by journalists 记者的正面报道
- Positive comments on social media (Weibo, Wechat) 社交媒体（如：微博，微信）上的正面评论
- No comments 什么也不做
From your point of view, when a beverage brand happens the crisis without comments, what attitude do you think the brand is ? 从您的角度出发，当一个饮料品牌出现危机时，如果该品牌不给予任何回应，您认为该品牌的态度是什么？
- Strongly positive attitude 态度非常积极
- Positive attitude 态度积极
- Neutral attitude 态度中立
- Negative attitude 态度消极
- Strongly negative attitude 态度非常消极
From your point of view, which three options are the effective crisis strategies on Chinese beverage brand? 从您的角度来看， 您认为以下哪三个选项是中国饮料品牌有效的危机公关策略？
- Prevention 防患于未然
- Quick response 快速回应
- Be transparent 信息公开透明
- Case-by-case basis 具体问题具体分析
- No comments 没有回应