Kantar Retail 2016 China PoweRanking® SurveyKantar Retail 2016年中国PoweRanking®调研--Powered by 小数据

Kantar Retail 2016 China PoweRanking® SurveyKantar Retail 2016年中国PoweRanking®调研

Welcome to the 2016 Kantar Retail PoweRanking® survey. We value your contribution to this study,and your input will be kept completely confidential. It takes you around 20 minutes to finish the survey. Participants who submit the completed questionnaire will be provided a complimentary copy of the 2016 PoweRanking®report.

欢迎您参加2016年Kantar Retail中国PoweRanking®调研！您的参与将帮助我们帮助我们研究零供双方重视的领域和影响生意关系的关键，我们将对您的信息完全保密。问卷预计需要约20分钟，完整回答问卷的参与者将于报告出版之后免费获得完整版《2016中国PoweRanking®报告》。

Please choose the language:请选择语言

Q2：以下信息仅做分析归类使用，我们将对您的个人信息完全保密。

您的公司

您的职位

您的工作邮箱（必填，以接收完整报告）

您的电话号码（选填）

请选择企业类型

制造商类型

制造商规模

在和零售商的合作中，您最重视的是以下哪几个方面？（请将下面的各个领域按照重要性程度由1至5分打分，5分表示最为重要，1分表示最不重要，以此类推）

清晰的公司战略
门店品牌形象推广的能力
是否拥有潜力在未来5年内成为“最具影响力的零售商
最佳生意合作伙伴
品类管理和采购团队
创新的商品经营和陈列
供应链管理能力
品类领导力和品类售点营销能力
数字化营销能力
门店执行能力
销售和收益的增长

Q11：提示：下列问题，请在空格内填写您认为的排名前三位的零售商，然后给出您作此排序的理由。

Q12：战略实力下面是关于零售商策略层面的问题

1. 哪些零售商拥有最清晰的公司战略？（排序）

1
2
3

请解释选择上述公司的原因:

2. 哪些零售商拥有最佳的门店品牌形象推广的能力？（排序）

1
2
3

请解释选择上述公司的原因:

3. 哪些零售商您看好将会成为未来五年的“最具影响力的零售商”？（排序）

1
2
3

请解释选择上述公司的原因:

Q19：生意基础下面是关于零售商运营方面的具体问题

1. 哪些零售商是您的最佳生意伙伴？（排序）

1
2
3

请解释选择上述公司的原因:

2. 哪些零售商拥有最佳的品类管理/采购团队? （排序）

1
2
3

请解释选择上述公司的原因:

3. 哪些零售商在商品经营和陈列方式上最具创新性?（排序）

1
2
3

请解释选择上述公司的原因:

4. 哪些零售商具有最强的供应链管理能力？（排序）

1
2
3

请解释选择上述公司的原因:

5. 哪些零售商拥有最佳的品类领导力和品类售点营销能力？（排序）

1
2
3

请解释选择上述公司的原因:

Q30：其他问题（不计入PoweRanking®综合排名）

1. 哪些零售商能为您提供最佳的销售和收益增长？（排序）

1
2
3

请解释选择上述公司的原因

2. 哪些零售商的门店执行力最好？（排序）

1
2
3

请解释选择上述公司的原因

3. 哪些零售商最善于将电子、手机和线上平台等资源综合运用到与您的联合生意计划中？（排序）

1
2
3

请解释选择上述公司的原因

最后的开放性问题，您在与零售商的合作中还有哪些新想法或建议？有哪些渠道，哪些零售商正在异军突起，成为行业的后起之秀？

Q38：By sharing theinformation below, you will be provided a complimentary copy of the 2016PoweRanking® report. All information will be kept confidential. You mustprovide a valid email address if you would like a copy of the report.

Company:

Job Title:

Email Address (must, toreceive the final report):

Telephone Number (optional):

Please choose yourbusiness type:

Type of Manufacturer:

Size of Manufacturer:

Importance FactorsAmong below measuresof retailers, what matters most to your business? (Score each item from 1-5, 1=not at all, 5 = extremely important)

Clear company strategy
Best job of store branding
Projected to be Power Retailers in the next 5 years
Best retailer with which to do business
Category management/ buying teams
Innovative merchandising approach
Supply chain management
Category leadership
Digital Marketing
In-store execution
Combination of growth and profitability

Q47：INSTRUCTIONS: For each ofthe metrics that follow, please enter your top three retailers in the spaces provided.Below each ranking question, please give a reason as to why you ranked theretailers as the best in that area.

Q48：Strategic MeasuresThe followingquestions address high-level retailer strategy.

1. Which retailers have theclearest company strategy? (rank order)

1
2
3

Reason

2. Which retailers have done the best job of branding their stores to their shoppers?(rank order)

1
2
3

Reason

3. Which retailers do youproject to be "Power Retailers" in 5 years? (rank order)

1
2
3

Reason

Q55：Business FundamentalsThe following questions address more specific elements of retailers' operational partnerships.

1. Which are the best retailers to do business with? (rank order)

1
2
3

Reason

2. Which retailers have the best category management/ buying teams? (rank order)

1
2
3

Reason

3. Which retailers practicethe most innovative merchandising approach? (rank order)

1
2
3

Reason

4. Which retailers practice the best supply chain management? (rank order)

1
2
3

Reason

5. Which retailers bestpractice category leadership? (rank order)

1
2
3

Reason

Q66：Ad Hoc Questions (not part of PoweRanking®composite)

1. Which retailers provide the best combination of growth and profitability? (rank order)

1
2
3

Reason

2. Which retailers are the best in store execution? (rank order)

1
2
3

Reason

3. Which retailers aremaking the best use of digital, mobile and social networking platforms in theirjoint planning with you? (rank order)

1
2
3

Reason

The Final Open QuestionPlease describe any newneeds or issues that have arisen while working with retailers.Also, pleaselist out any channel or retailers that perform extremely well and rise quickly in thisyear.

零售商类型:

零售商规模:

在和制造商的合作中，您最重视的是以下哪几个方面？（请将下面的各个领域按照重要性程度由1至5分打分，5分表示最为重要，1分表示最不重要，以此类推）

清晰的公司战略
消费者品牌影响力
销售和收益的增长
销售人员/客户团队
有创意的市场营销方式
消费者/购物者洞察能力；品类领导力
供应链管理能力
购物者营销和购物者激活能力
数字化营销能力
门店支持
上新以及新品推广能力

Q77：提示：下列问题，请在空格内填写您认为的排名前三位的制造商，然后给出您作此排序的理由。

Q78：战略实力下面是关于制造商策略层面的问题

1. 哪些制造商拥有最清晰的公司战略？（排序）

1
2
3

请解释选择上述公司的原因

2. 哪些制造商旗下的消费者品牌对您的生意而言最为关键？（排序）

1
2
3

请解释选择上述公司的原因

3. 哪些制造商能为您提供最佳的销售和收益增长？（排序）

1
2
3

请解释选择上述公司的原因

Q85：生意基础下面是关于制造商运营方面的具体问题

1. 哪些制造商有最好的销售人员/客户团队？（排序）

1
2
3

请解释选择上述公司的原因

2. 哪些制造商的市场营销方式最具创新性? （排序）

1
2
3

请解释选择上述公司的原因

3. 哪些制造商在消费者、购物者研究以及品类领导上为您提供了最佳的洞察？（排序）

1
2
3

请解释选择上述公司的原因

4. 哪些制造商具有最强的供应链管理能力？（排序）

1
2
3

请解释选择上述公司的原因

5. 哪些制造商具有最强的购物者营销和购物者激活能力？（排序）

1
2
3

请解释选择上述公司的原因

Q96：其他问题（不计入PoweRanking®综合排名）

1. 哪些制造商在上新以及新品推广上的表现最为抢眼？（排序）

1
2
3

请解释选择上述公司的原因

2. 哪些制造商为您提供了最好的门店支持？（排序）

1
2
3

请解释选择上述公司的原因

3. 哪些制造商最善于将电子、手机和线上平台等资源综合运用到与您的联合生意计划中？（排序）

1
2
3

请解释选择上述公司的原因

最后的开放性问题您在与制造商的合作中还有哪些新想法或建议？有哪些制造商正在异军突起，成为行业的后起之秀？

Type of Retailer:

Size of Retailer:

ImportanceFactorsAmong below measures of manufactures, what matters most to your business? (Score each item from 1-5, 1=not at all, 5 = extremely important)

Clear company strategy
Important consumer brands to retailers
Combination of brand's growth and profitability
Customer / sales teams
Innovative marketing approach
Helpful consumer/shopper insights;category leadership
Supply chain management
Shopper marketing programs
Digital marketing
In-store support
New product launch and promotion

Q107：INSTRUCTIONS: For each ofthe metrics that follow, please enter your top three manufacturers in thespaces provided. Below each ranking question, please give a reason as to whyyou ranked the manufacturers as the best in that area.

Q108：Strategic MeasuresThe following questions address high-level manufacturer strategy.

1. Which manufacturers havethe clearest company strategy? (rank order)

1
2
3

Reason

2.Which manufacturers own the most importantconsumer brands to you? (rank order)

1
2
3

Reason

3. Which manufacturers provide the best combination of growth andprofitability? (rank order)

1
2
3

Reason

Q115：Business FundamentalsThe followingquestions address more specific elements of manufacturers' operationalpartnerships.

1. Which manufacturers have the best sales force/customer teams? (rankorder)

1
2
3

Reason

2. Which manufacturers have the most innovative marketing approach? (rankorder)

1
2
3

Reason

3. Which manufacturers provide you with the most helpful consumer andshopper insights / category leadership? (rank order)

1
2
3

Reason

4. Which manufacturers practice the best supply chain management? (rankorder)

1
2
3

Reason

5. Which manufacturers have the best shopper marketing programs / activationinsights? (rank order)

1
2
3

Reason

Q126：Ad Hoc Questions (not part of PoweRanking®composite)

1. Which manufacturers have the best performance in new product launch andpromotion? (rank order)

1
2
3

Reason

2. Which manufacturers provide the best in-store support? (rank order)

1
2
3

Reason

3. Which manufacturers are making the best use of digital, mobile and social networking platforms in their joint planning with you?

1
2
3

Reason

The Final Open QuestionPlease describe any new needs or issues that have arisen while working with manufacturers.Also, please list out any manufacturers that perform extremely well and rise quickly in this year.